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When the competitors to watch for are smaller, local firms, the strategy involves assuming the guise of a local player and then creating tailored offerings that address the market's needs better than those the small firms are providing.
One, dated 1902, shows "Foxy Grandpa" reading the Declaration of Independence on the fourth of July and being interrupted by an explosion, while another depicts the Happy Hooligan, a popular idiot, assuming the guise of "Abdullah, the Arab Chief" and coming to grief with a 1,000lb weight dropped on his head.
Weston began his impression of an unskilled pianist in or around 1955, assuming the guise "when things got a little quiet, or when people began taking themselves too seriously at a Hollywood party".
A similar dynamic can also be found in certain Shakespearean comedies that feature female characters assuming the guise of men -- and earning the misguided affections of another female character in the process.
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In that last film he was a man of more than a dozen faces, assuming the guises of Santa Claus, a Japanese bridegroom and an autocratic general.
John Malkovich in a trailer for the movie "The Casanova Variations". The strange, unconventional career of John Malkovich has two projects this fall to extend his brand of languorous eccentricity: his new movie, "The Casanova Variations," and an art exhibition featuring the actor assuming the guises of famous photographic subjects.
Tonight, his missing her has assumed the guise of curiosity, and curiosity is preferable to feeling her absence.
Nicknamed "the lizard" for his slippery ways, the rogue assumes the guise of an imam to dodge justice.
Consider the comparative privilege of the white artist, whose experiences are received as "universal," even if that artist chooses to assume the guise of the other.
In a fictive letter to the editor in the Turin daily La Stampa on Sunday, the humorist Massimo Gramellini assumed the guise of Italy.
In "Mortal Kombat," a 20-year-old product of Warner Bros., players assume the guise of supernatural creatures and fight to the death in imaginary gladiatorial settings.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com