Quick word-association exercise: I say "Australia," you say . . .
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Jack Dorsey, co-founder of Twitter, took the stage for a public session with a psychoanalyst -- then got his head examined, up close and personal with a "free-association" exercise.
The word-association exercise produced 1,386 individual responses across the four prompt-terms, 260 of which were unique.
This is supported by cross-referencing the responses in the word-association exercise with the Food Standards Agency FSAA) 8 tips for 'healthy eating' (Table 6) [ 39].
The large sample size in the semi-quantitative word-association exercise produced results with a confidence interval of 6 with 95%% confidence level [ 52].
The word-association exercise produced 1,386 individual responses from the four prompt-terms, with 130 unique responses associated with a single term.
Two hundred seventy people participated in the word-association exercise across the 12 recruitment locations in Edinburgh (n = 63) and Glasgow (n = 207).
All volunteers provided implied informed consent to participate in the word association exercise, and written informed consent for participation in the focus groups.
All four prompt-terms tested elicited a different set of responses, in both the word association exercise and the focus groups.
