The results indicate that, for their online learning, students considered the function of "Assignment handling" to be the most known, frequently used, and useful function.
Layoffs were expected after Mullen recently lost its largest assignment, handling the creative duties on the $160 million Nextel Communications account, to the New York office of TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.
The Lottery plans reviews for assignments handled by other agencies that include media planning and media buying.
Dean Jarrett, a spokesman for Martin, said the division was being moved to take advantage of the larger potential base of interactive assignments handled from New York.
Annual spending on the account, with creative assignments handled by the Partnership for a Drug-Free America, was estimated at $160 million.
The decision by HSBC illustrates the increasing penchant of major marketers not only to consolidate their assignments handled by various agencies but also to look to the parent agency companies in those consolidations rather than to the individual agencies.
Excluded from the review are assignments handled by Omnicom agencies like the creative duties for Mercedes-Benz, at Merkley Newman Harty in New York, with spending estimated at $115.1 million, and so-called customer relationship management programs, at InterOne Marketing in Troy.
Prominent assignments handled by Thacher include the cleanup of the World Trade Center site, the building of the new Yankee Stadium and the construction of the Bank of America office tower in Midtown Manhattan.
The MES performs this task in an autonomic manner, filling in missing details, providing alternatives for unfeasible assignments, handling auxiliary tasks, and so on.
