The phrase "assignment brand" is not a standard expression in written English and may cause confusion.
It could be used in contexts related to branding or marketing strategies for specific assignments or projects, but clarity is essential.
Example: "The assignment brand we developed for this project helped distinguish it from our competitors."
Alternatives: "project branding" or "task branding".
DDB Needham New York, a unit of Omnicom Group that has worked for Hershey since 1978, was awarded the pasta assignment -- brands like Ronzoni, San Giorgio, American Beauty and Skinner -- without a formal review.
Two advertisers said yesterday that they would change agencies, one is staying with its longtime incumbent shop, two are consolidating media assignments and one is assigning brands it recently acquired to two roster agencies.
Kaiser Permanente, the health maintenance organization that operates in nine states and Washington, has begun a review for a large new assignment, national brand agency for advertising.
The account had been handled by W. B. Doner & Company in Southfield, Mich .until that agency resigned to work on a much larger assignment, national brand advertising for Mazda North American Operations, which is controlled by the Ford Motor Company.
The assignment, for brands like Carnation, Nestlé and Stouffer's, has total billings estimated at $375 million.
The assignment includes brands like Minute Rice, which Riviana acquired from Kraft Foods, and Success Rice, previously at Fogarty Klein Monroe, Houston.
Billings for the assignment, for brands like Stetson, Lady Stetson and Stetson Untamed, were estimated at $10 million.
The assignment, for brands that include Caswell-Massey and Dr. Hunter's Original Remedies, had been handled by an internal team and various agencies.
The H.J. Heinz Company in Pittsburgh has consolidated advertising for its United States consumer products at Cramer-Krasselt in Chicago by awarding the agency the assignment for brands like Heinz ketchup and Classico pasta sauces.
The assignment, for brands in Europe, Latin America and Russia, is being divided along consumer-market lines between two Danone roster agencies: Euro RSCG Worldwide, part of Havas Advertising, and Young & Rubicam Advertising, part of the Young & Rubicam division of WPP.
