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The phrase "assessing the potential of" is correct and usable in written English.
You can use it when evaluating or analyzing the possibilities or capabilities of a person, project, idea, or situation.
Example: "The team is currently assessing the potential of the new marketing strategy to increase sales."
Alternatives: "evaluating the possibilities of" or "analyzing the capabilities of".
Exact(60)
A conservative approach is taken for assessing the potential of transcripts to be NMD candidates and potentially produce non-functional proteins.
Characterization of the extent and depth of hydrothermal systems at volcanoes prone to phreatic eruptions (e.g., magnetotelluric methods) and assessment of conduit conditions represent a fruitful approach for assessing the potential of volcano-hydrothermal systems to produce type 1 or type 2 phreatic eruptions, which have distinct and different implications for hazard assessment.
In Hollywood, short films are a necessary evil – crucial for assessing the potential of emerging film-makers, but near impossible to exploit for commercial gain.
Inevitably, the judges for these auditions are assessing the potential of the finalists as much as their actual performances.
But the new rules would require a full environmental assessment to start fracturing in shale deposits, and the industry says some fracking in deposits is vital to assessing the potential of a well.
A usability study is included to help assessing the potential of this approach.
Questions 11 to 17 were principally concerned with assessing the potential of solutions based on Trains and Hubs.
Permeability and formation factor are rock properties providing useful information for assessing the potential of hydrocarbon recovery.
Questions 18 to 21 were concerned with assessing the potential of solutions concerned principally with Commercial, Service Quality and Planning.
Questions 7 to 10 were principally concerned with assessing the potential of the proposed wagon based solutions.
These parametric effects must be carefully considered when assessing the potential of nanofluids for various industrial applications.
More suggestions(15)
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com