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The phrase "assess its potential" is correct and usable in written English.
You can use it when evaluating the possible effectiveness or value of something, such as a project, idea, or product.
Example: "Before we invest further resources, we need to assess its potential for success in the market."
Alternatives: "evaluate its possibilities" or "determine its viability."
Exact(60)
Baylor responded by refusing to waive its right to sue A&M until it could assess its potential damages, effectively forcing A&M to stay in the conference for now.
To further assess its potential relevance and to put it in a clinically-related context, we investigated the disease discriminating capacity of this gene in different sample cohorts.
But the 15 other patients did not respond to the experimental treatment, and independent researchers said much more work was needed to assess its potential usefulness.
As part of its effort, RIM tapped JPMorgan Chase and RBC Capital Markets to help assess its potential options.
Therefore it is timely for researchers to revisit the 'problem young driver' concept to assess its potential countermeasure implications.
Finally the developed anemometer was tested in an industrial bread-baking oven to assess its potential for industrial applications.
The evidence for antihistamine use is limited, and further investigation is necessary to assess its potential role in AD prevention.
The regenerated carbon is tested with methylene blue dye adsorption to assess its potential to liquid phase adsorption.
Conveniently, it was operating during an early February snowfall and this provided the opportunity to assess its potential as a snow depth measurement system.
Finally, the natural extract was compared with the synthetic antioxidant BHT and the synthetic disinfector sodium hypochlorite to assess its potential as an alternative natural antioxidant and antimicrobial.
Next, we present a simple model for the rain fading correlation between two links to assess its potential impact on the interference mitigation schemes.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com