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Female leaders who try to act in ways typically associated with male leaders — assertive, authoritative, directive — are seen far more negatively than males.
All illocutionary forces, in Searle's version of speech act theory, can be grouped into five classes, according to their basic intention or illocutionary point: assertives, commissives, directives, declaratives and expressives.
Both are very common and pertain to the general class of assertives and directives respectively (Searle 1979).
It is possible that women, and men, can be compassionate and assertive, sociable and analytical, collaborative and self-reliant, and empathetic and directive.
Be assertive!
Karl Lagerfeld's directive?
Practice being assertive, but considerate.
And they are quite assertive.
Be assertive,' " said Kushner.
Lampard more assertive.
I was not assertive.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com