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Ms. Cutter has put together an assertive campaign; a central element will be the effort to reassure older citizens, who are more likely to vote and are among the groups most skeptical of the bill.
Mr Ishiba expects a general election between October and the end of the year (one must be called by mid-2013).Mr Ishiba says that the LDP's most assertive campaign pledge will be to tweak Japan's pacifist constitution, drafted by Americans and adopted in 1947, in order to spell out the country's right to "collective self-defence" if attacked by outside forces.
Although enterprise may advocate for competition, they also seek to control competition, as evidenced by the assertive campaign against a public option in U.S. healthcare reform.
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The most visible current campaign is an assertive effort from the Collegiate Churches of New York, with a budget estimated at more than $1 million.
Corporate buses that Google and other tech companies lay on to ferry their workers from the city to Silicon Valley, 30 or 40 miles to the south, are being targeted by an increasingly assertive guerrilla campaign of disruption.
Eager to put the turmoil of 2000 behind them, Coke officials said that they would concentrate this year on "getting Coke in the right place," principally through the kind of assertive marketing campaigns that Coke was once known for, but has been failed to stage in recent years.
But he proceeded to put forth the most assertive address of the campaign on the polarizing issue of stop and frisk, a tactic heralded by the city's police as a lifesaving deterrent and assailed by a generation of black and Latino men as overused and abusive.
Still, some of her senior advisers said Mrs. Clinton was left with little option but to become more assertive in getting her campaign back on track, a shift highlighted by her decision to push out Ms. Solis Doyle, one of her closest and longest-serving aides.
After years of assertive, sometimes bombastic promotional campaigns, produced internally, carrying the bold theme "Feel the power," the league is switching strategies with its first effort from an outside agency.
The initial television commercial in the campaign features an assertive, gravelly voiced actor named John Lacy, who has appeared in films like "Live Free or Die Hard" and "Zodiac".
The campaign, carrying the assertive theme "Sweat smarter," seeks to distinguish Accelerade from its rivals by promoting its protein content, which Gatorade and Powerade do not have.
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