The phrase "aspirational position" is correct and usable in written English.
It can be used to describe a goal or desired state that someone aims to achieve, often in a professional or personal context.
Example: "In her career, she has always strived for an aspirational position that reflects her values and ambitions."
Alternatives: "desired role" or "goal-oriented stance".
If you'll pardon a colossal generalisation, they are sometimes in an aspirational position vis-à-vis US culture; films and attitudes that might seem cheesy or ripe for iconic comment in the States – like John McClane's yippie-kay-ayisms – often haven't passed their sell-by date abroad, so the potential for repeat business is higher.
'Privileging care' described an aspirational position whereby new technology would enhance care by creating opportunities to reflect upon and improve clinical practice, and support patient well-being.
Increasingly, however, there's cross-over--magazines like Cosmopolitan, once better known for aspirational sex positions, are covering "hard news" (documented in this Vox article, "Don't Underestimate Cosmo: Women's Magazines Are Taking On Trump").
His arrival suggests that Mulberry aims to win back its position as the aspirational It bag label for British women – a position it has ceded in recent years to other labels including, ironically, Céline.
Even more so than Tiffany, Coach has benefited from its position as an "aspirational" brand.
Most aspiring First Ladies chase accessibility to the point of absurdity Teresa Heinz Kerry called herself an "African-American" when she spoke to black audiences but Melania positions herself as aspirational, playing ice queen rather than soccer mom.
In this paper, it is argued that focussing on the elaboration of meanings – or symbolic features – during the design process of sustainable innovations can enhance their wider appeal, especially by positioning them as aspirational choices that contribute to the well-being and happiness of potential users.
It's not news to say that Samsung is competing with the top products in the market, taking on scrappy competitors, and positioning itself as aspirational — these are ongoing targets for all companies — but the way it prioritized doing this in China is interesting.
Consumer spending is down, and Prada has been hit particularly hard, as it has struggled to position itself as equally aspirational as Louis Vuitton and Hermes.
"Roberto's qualities as a young and aspirational manager ensured him of a position high on our short list of potential new managers.
We need to motivate people by appealing to their pride and dignity, and position toilet use as aspirational, associated with improved social status.
