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2. How aspirational communication changes history.
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My vision was for an aspirational community.
An aspirational culture for science communication and engagement.
They had to be aspirational, yet their aspiration had to seem achievable, and that would make the diamond itself seem more achievable without compromising on its desirable status' (personal communication, 2016).
Communication has to be very direct, and being aspirational sells.
Many politicians and bureaucrats appear to lack communication skills to engage with a young, increasingly empowered and aspirational citizenry, who are demanding more from their rulers.
Aspirational almost.
It's completely aspirational".
It is aspirational.
Very naïve but aspirational.
"It has to be aspirational.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com