The phrase "aspirational behavior" is correct and usable in written English.
It can be used to describe actions or conduct that reflect a person's goals, ambitions, or ideals, often in a positive or motivational context.
Example: "Her commitment to volunteering and community service is a clear example of aspirational behavior that inspires others."
Alternatives: "goal-oriented actions" or "ambitious conduct".
And additional analysis didn't reveal decreases in aspirational behavior right before the time points.
That is, temporal landmarks (such as the New Year) often motivate aspirational behavior (such as dieting or learning to unicycle).
Set big goals and demand aspirational behavior: Just as companies set big sales targets or aggressive growth goals, we need to do the same when it comes to advancing diversity and inclusion, even with the understanding that achieving these goals may take time.
In an effort to find more open and honest ways of operating, many companies are writing value statements, articulating aspirational behaviors and posting them on their websites, and expecting their employees to understand how to live them.
But people didn't engage in fewer aspirational behaviors on Fridays, when they should have been worn down, than they did on Saturdays and Sundays.
We use the temporal landmark of a new year to give ourselves a clean slate -- a fresh start, if you will -- and commit to a whole manner of aspirational behaviors.
One way of thinking about this that came out of internal conversations with GC Managing Director, Phil Libin, relates to the difference in purchasing behavior for aspirational versus compulsory products.
But do they see such behavior as exciting, aspirational even?
Unfortunately, too often these behaviors are too aspirational, and after a month or so, we revert to our old ways.
The degree of centralization and the number of hierarchical levels in the organizational structure can be adjusted to reinforce behaviors inherent to the aspirational culture.
Marketers can help people change their attitudes and then their behavior around stress by making it aspirational to recharge, to be collected and in control.
