Rather, we need to become aspirational, aiming for better margins based on a modern conception of quality encompassing ethical considerations, such as relationships with employees and suppliers and support for local producers, as well as healthy, unadulterated, products and excellent services.
In this sense, the well-known WHO (1948/1998) definition of health is helpfully broad: 'a state of complete physical, mental, spiritual and social well-being and not merely the absence of disease or infirmity.' The WHO definition's aspirational and utopian aims are well suited to human rights.
The challenge is dizzying, and the new plan, according to a recent draft shown to The New York Times, is more aspirational than anything aimed at combating drugs and impunity in Mexico, or Colombia before that.
Given the subsequent slowdown, the government's revenue aims seem aspirational rather than feasible.The danger was that the government would meet its target by cutting infrastructure spending, thereby undermining the country's growth prospects.
This new marketing campaign, which aims to be aspirational, seems to have resonated with your target market: baby boomers.
This requires extensive distribution channels and slick marketing campaigns aimed at young, aspirational drinkers.
Sollitt's After Eights were aimed at the aspirational middle classes in the 1960s just as the real secret of the Black Magic box, introduced in the 1930s by one of Rowntree's predecessors, was that they were stylishly presented but cheap chocolates pretending to be the ones that the toffs were paying a good butler's wage for.
Speaking on BBC Breakfast, Conservative Party chairman Grant Shapps said that it was aimed at encouraging "aspirational" people.
Wit PR does publicity aimed at "thoughtful, aspirational, spiritual audiences"— audiences that often defy political categorization, some of which undoubtedly lean right.
