They talked, in their statement regarding Rodgers' sacking, about "winning and ambition", words that sound about as hollow as "aspiration" when used by a politician.
And the third was the word "aspiration", repeated as if it were a satanic chant.
Follow the latest on our live blog The word aspiration does not belong to the right.
The former shadow justice secretary said the word "aspiration" was being overused in the party's leadership contest and some were looking back too favourably on the past.
Moreover, no one on the left should shrug off the importance of issues bundled up in that awful word "aspiration", and an enduring Labour problem with the shires and suburbs that has bugged the British left since the 1920s.
His works are filled with "bloodthirsty killers, figures of great ambition, people who are of overweening pride, drive and aspiration," in the words of Target Margin's artistic director, David Herskovits.
The channel's owners, who originally said it would be an "interactive news and entertainment service created in, for and by those who live and work [in London]", wants to change that from a commitment to an aspiration, adding the words "will endeavour" to its Ofcom licence obligation.
I regularly ask myself 'Are my actions today aligned with my aspirations?'" With inspiration from the Six Word Memoirs movement launched by SMITH Magazine, her 2016 annual aspiration is "strong voice, strong body, useful, prosperous".
Or this past weekend, when the magic word was aspiration.
Instead, the troops were served with a dogged defence of the coalition's failing economic policy, lightened only by a sprinkling of words about aspiration and opportunity, language which has been ubiquitous as it has been impotent since the time of Tony Blair.
