True, he's a toned-down version — no Ayn Rand, please, we're British — but other aspects of package are there in full force: he's articulate, has a vision that's completely at odds with everything we actually know about macroeconomics, and he was for a while the darling not just of the right but of self-proclaimed centrists on both sides of the Atlantic.
We then build on this taxonomy to present an integrative conceptualization of the sensory aspects of package design as they affect key stages of customer experience.
"It's looking at how auditory aspects of packaging can subliminally affect our perception of the product," Cormac Neeson, the director of external affairs at Crown, told me.
Many of the methods, often accompanied by checkmarks or snappy logos, have been criticized for trumpeting the beneficial aspects of packaged foods, like vitamins or fiber content, while ignoring less appealing ones, like high sodium or sugar levels.
These results have potentially important implications for everything from the design of the tactile aspects of packaging through to the design of serviceware in the setting of the restaurant.
This paper analyses the influence that certain aspects of packaging design have on the consumer expectations of a series of sensory and non-sensory attributes and on willingness to buy for a bag of crisps in Spain.
As an example, the share of group members with direct and indirect links to the packaging industry is relatively high, and these people may have a personal interest in bringing up and stressing the benefits of packaging but neglecting the negative aspects of packaging.
Because not all aspects of packages will be captured using these standard attributes, we allow package owners to annotate existing attributes with package-specific comments and define package-specific attributes.
Abraham took a microscopic view of every single aspect of packaging, including those pesky twist ties, plastic bags, tape and staples.
Another important aspect of packages is that they separate the external view of the items that they declare from the implementation of those items.
"It wouldn't be surprising to see the new government attempting to renegotiate some, if not all, aspects of the package … that is precisely why suggestions that this package offers a clear solution to Greek woes are premature," he said.
