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"But it's always really tough when you're asking for significant payments, especially when others are doing similar things for free," she said.
Adage.com reported that General Motors and its media agency, Carat, part of the Aegis Group, were asking for "significant pricing rollbacks," which the broadcast networks were refusing to make.
But the Salvadoran government is asking for significant changes, too: for gang members to relinquish all weapons, commit no more crimes and reveal the locations of mass graves where, allegedly, hundreds of gang victims are buried.
With the opera asking for significant concessions, most notably pay cuts, there's already talk of a possible lockout or strike this summer that could grind the storied Met to a halt.
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Six clubs asked for significant help in clubs.
One industry source told the Guardian that suppliers had been asked for "significant amounts of money".
The N.F.L.'s unionized officials asked for significant wage and pension changes from America's leading sporting league.
Mr. Ridge said he asked for significant additional money for several of the agencies, and "everything I asked for, I got".
HarperCollins delayed the release because of the sensitivities created by the terrorist attacks, and, according to Mr. Moore, asked for significant changes in tone and content.
In other words, angry fans and sponsors may walk away once their current contracts expire, or they could ask for significant discounts if they decide to renew.
"I really had to ask for significant dollars to make the foundation happen, and at a time when there was no proof that I could do it," she said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com