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The terror gripping broadcast television as viewers continue to run away — 8.6 million to "Duck Dynasty , 13.1 million to "The Bible," who knows how many to "House of Cards" — has meant boom times for TV's most ephemeral product: the network pilot.
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The good news for the NFL is that given the right matchup, such as Dallas and Green Bay, viewers continue to watch the NFL in big numbers.
The war has also prompted the major networks to incorporate at least some nightly news presence, but broadcasters have largely stuck with their traditional lineups, as millions of viewers continue to watch their usual diversions.
Meanwhile, viewers continue to vent.
As the number of television viewers continues to dwindle and fragment thanks to the Internet, Tivo and niche cable channels, shopping malls and The Gap may be advertisers' best shot at reaching the mass market.
The case of the missing network viewers continued Wednesday night as more shows, including some of the biggest hits on television, recorded their lowest ratings of the year.
But as viewers numbers continue to dip, advertisers are demanding (and getting) lower rates.
Still, the strategy seems to be paying off, as viewers are continuing to tune in.
Culturally, we as viewers will, as well.
"I'm not being ironic," the viewer continued.
As viewers, particularly young men, continue to forsake broadcast television, CBS is the only network that will add viewers this month, a special ratings period used to determine the rates the networks can charge advertisers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com