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It is dealing with increased competition from big rivals like Samsung and Google, and with so many people already using smartphones, the market is not quite as untapped as it once was.
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However, the former British protectorate boasts more than 20 years of relative peace and security as well as untapped oil reserves and mineral deposits.
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Kara Moriarty, executive director of the Alaska Oil and Gas Federation, believes Alaska possesses 50 billion as-yet untapped barrels of oil.
DESPITE its oppressive glow in much of the West, the sun has remained largely untapped as a source of electricity.
In Westchester particularly, he said, many immigrants are fully acculturated, professionally successful and relatively untapped as consumers.
These "bioreservoirs" of active components go untapped as the timber obtained from these trees is used for lumbering while the leaves end up as agrowaste.
It has two as yet untapped rivers.
Women were identified as an untapped market with apparently limitless possibilities.
The three presented the idea to Mr. Messina, who said he viewed Hispanics as having "untapped potential".
Yet the nation's biggest store chains are coming to see their immense, flat roofs as an untapped resource.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com