But Snapchat still offers by far the most advanced creative tools, and is known as the trendsetting pioneer, which could give it extra clout as it expands.
California is often described as the trendsetting car capital of the world, and for many Californians, getting their car washed every week or two is as important as having their hair or nails done.
"Ten years ago, these companies were major technology innovators, the creators or leading developers of many electronic products and trendsetting devices such as televisions, digital cameras, portable music players and games consoles," Mr. Durose said.
With Michael topping the pop charts as a solo performer with "Ben" and reaching number two with "Rockin' Robin," and with the Jackson 5 producing trendsetting dance tracks such as "Dancing Machine," the family's string of hits for Motown lasted through 1975.
Digital Video Recorders (DVRs), such as the trendsetting TiVo, can be programmed days or weeks ahead to record television broadcasts—high-definition or otherwise or to store downloaded movies on their hard-drives.
Despite all this he accepts Chrysler will make another loss in 2007, although, he hopes, a smaller one.Chrysler stumbled after having briefly seemed a beacon for beleaguered Detroit, thanks to its flashy 300C sedan, which was touted as a trendsetting design.
Sony has struggled to deliver trendsetting electronic products such as the original Walkman and has fallen behind rivals in DVD recorders and TVs.
They have drafted in Patrizio Bertelli, the chief executive of Prada, as one of three new "senators of fashion" in the hope he can bring some of Prada's trendsetting nous to the week as a whole.
"Even in a situation where we're dealing with the classic original, trendsetting tax limitation measure, when you have property values as high as you do in Marin, you're going to have high property taxes," says Youngman.
As a result, tennis is finding its trendsetting form – or, rather, refinding it.
By Liza Foreman for Fathom | Eaters can no longer write off England as a country without culinary hotspots and trendsetting menus.
