Exact(3)
Publishers are delaying e-book releases so as not to "cannibalize" hardcover sales.
But how? Conventional wisdom held that they should open a second Red Iguana at some distance so as not to cannibalize their current business, and several nearby towns approached them about doing just that.
This is an example of a mix re-balance where the image of the product, the product quality and the price are all put into balance so as not to cannibalize fresh baked goods.
Similar(54)
Microsoft is assuming that the transition will go fairly slowly, and it's trying not to cannibalize its existing business.
A free version would likely need to be differentiated and/or scaled back in order not to cannibalize sales of the revenue-producing version.
Conversely, Nintendo America held back on its release so not to "cannibalize" the DS market.
This experiment was part of a larger "polyandry" experiment in which half of the females were offered 4 additional males as potential mates, but were not allowed to cannibalize them.
The unstoppable Energizer Bunny of legal fiction, Mr. Grisham does not need to cannibalize old hits to create new ones.
"I don't want to cannibalize," she said.
We don't want to cannibalize our own market".
The good news for the network: the popularity of the live feed during the day didn't seem to cannibalize viewers from NBC's primetime package.
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