The phrase "as negative advertising" is correct and usable in written English.
It can be used when discussing the concept of negative advertising in the context of marketing, politics, or public relations.
Example: "The campaign was criticized for its tactics, which were seen as negative advertising aimed at discrediting the opponent."
Alternatives: "as disparaging marketing" or "as detrimental promotion".
"We're really torn apart over this agreement, because we feel that in their frenzy of trying to negotiate it, we've been lumped in with those organizations set up specifically as negative advertising vehicles".
If they conducted opposition research during the first mini-unit, they can use what they learned to point out why the other candidate is the wrong choice (also known as negative advertising).
"Will people think of this as negative advertising?
But Mr. Brown and his allies have played the game as well, using negative advertising to paint Mr. Mandel as a brat who stocked the treasurer's office with friends and cronies while not bothering to show up for work.
To the extent Hickenlooper is known nationally, it is mainly for his quirky campaign commercials -- one featured him showering, fully clothed, as he eschewed negative advertising -- and speculation about a possible spot on the Democrats' national ticket in 2016.
Independent groups also act as a vehicle for negative advertising that campaigns are reluctant to engage in.
("You take someone on minimum wage their whole lives. They'll have upwards of $200,000 when they retire!") The serious presidential candidates generally ignore the Forbes campaign, but in Iowa the Republican establishment has been attempting to demonize him as an archfiend of negative advertising.
And, as in politics, the negative advertising appears to be working.
When candidates use negative advertising, we see it as unfair.
"It seems as if 'comparative' — that is, negative — advertising has become the dominant political advertising approach of our times.
"As we've already seen, negative advertising in a multicandidate field is fraught with difficulty," said Steve McMahon, a media strategist for Dr. Dean.
