The phrase "as key brands" is correct and usable in written English.
It can be used when referring to important or significant brands within a specific context, such as marketing or business discussions.
Example: "Our strategy focuses on collaborating with industry leaders, as key brands in the market can enhance our visibility and credibility."
Alternatives: "as major brands" or "as leading brands".
This reinvention strategy is akin to Taco Bell's hiring of a chef as "key brand ambassador" to elevate their menu with "premium ingredients".
Volume growth at the big cola companies is in the mid-single digits; in such big markets as North America and Germany, key brands like Coke Classic and Pepsi-Cola actually declined last year.
This will prove especially important in coming years, as customer experience is expected to overtake price and product as the key brand differentiator by 2020.
His work in perfecting such key brands as Chiswick Bitter, London Pride and Extra Special Bitter (ESB) in the conical vessels turned them into successful and greatly admired beers.
And by 2020, customer experience will overtake price and product as the key brand differentiator.
In response, PepsiCo recently assured investors that marketing would be boosted for key brands such as Lays, Doritos, Cheetos, and Tostitos, to gain more share in the salty snack segment.
This was guided by strong pricing and volume growth against share gains of key brands such as Marlboro in cigarettes and Black & Mild in cigars.
Last quarter, the company reported strong results with net revenues growing across the company's smokable and smokeless product offerings against better industry conditions, and share gains for key brands, such as Marlboro.
More recently, many key brands such as Smirnoff and Johnnie Walker have experienced a drop in sales with a slowdown in the U.S. spirits market, sluggish growth in Europe, and a crackdown on lavish spending in China.
As leaders, we are key brand stewards -- it is critical for us to have a clear picture of what the brand is, how it behaves and to humbly respect it enough to follow it.
