The phrase "as it sells" is correct and usable in written English.
It can be used in contexts where you are discussing the performance or popularity of a product or service in terms of its sales.
Example: "The new smartphone has received mixed reviews, but it continues to perform well in the market as it sells."
Alternatives: "as it performs" or "as it moves".
Apple, in fact, is one of the prime beneficiaries of this change, as it sells its iPhones directly from its stores – a move that Samsung, its biggest rival, has been seeking to emulate by opening another 15 UK outlets.
Even the $25 billion the government will earn in the coming months as it sells its remaining stakes in G.M. and Citigroup will not make much of a dent in paying it all back.
DealBook » General Electric to Return Cash to Shareholders | Reuters reports: "General Electric Co. expects to return about $18 billion to investors this year in share buybacks and dividends as it sells its remaining stake in NBC Universal.
Its best-case assumptions, however, assume that A.I.G. and the auto companies will remain profitable and that Treasury will get a good price as it sells its corporate shares in coming years.
Holding di Partecipazioni Industriali will merge with its RCS Editori unit, the publisher of Italy's two most-read daily newspapers, as it sells its fashion businesses to focus on media.
His fear, he said, is that the city might enter the game of real-estate speculation as it sells off its own holdings in Harlem.
— A new study finds that the Federal Reserve should keep buying mortgage-backed securities even as it stops buying Treasury securities, and even as it sells off its existing holding of Treasuries and mortgage bonds.
The biggest wrinkle is that 17% of Ashanti is owned by the Ghanaian government, which also has a golden share giving it the right to veto any takeover.Ghana's government is no doubt keen to save face as it sells off its crown jewel.
