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That will improve as apps get updated.
Most prominent magazines are already available as apps.
Nickelodeon already has individual branded games available as apps.
Instagram, Facebook and Twitter will all be present as apps.
Apple's canny rebranding of mobile applications as "apps" underlined that sense of a new start.
App makers have to be sensitive to these concerns as apps continue to be big business.
But as apps gain more functions, it can't count on that.
DK Publishing, the company behind the popular Eyewitness Travel Guides, is producing its guides as apps for the iPad.
The real boon though, as far as apps are concerned, is the seamless integration of Google applications.
Adobe's event Web site notes that Tuesday's announcement will cover new user experiences "both in the browser and as apps".
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Releasing two movies-as-apps might seem like an experiment, but Warner Bros is pitching it as the start of a wider rollout.
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