The phrase "as a tagline" is correct and usable in written English.
You can use it when referring to a short, memorable phrase that summarizes the essence of a brand, product, or campaign.
Example: "Our new marketing campaign features 'Innovate Your World' as a tagline to capture our mission of fostering creativity and progress."
Alternatives: "as a slogan" or "as a catchphrase".
Or indeed use "From Dogging to Dog Collar" as a tagline.
In fact I find it weird that no outerwear labels are using that as a tagline.
Thanks for sharing thisI I created a software company called Gordians having No More Surprises as a tagline to help organisations manage known unknowns and explore unk-unk's.
The message will serve as the umbrella theme for all Clairol brands and will be used as a tagline in advertising for its hair color lines.
Such a sentiment might well serve as a tagline for Jean-Marc Vallee's drama, which explores how a lack of understanding about how the gadgets that surround us work can heighten a disconnect from the world.
"Do not attempt to grow a brain" could have also served as a tagline for one of the most magnificently brainless action films from what we can now see as a golden age for magnificently brainless action films.
Dubbed the Crusher for her hardline stance on boy racers (which involved crushing cars of repeat offenders), gladiatorial fun is probably as apt a tagline as any.
This is a movie in search of a tagline as succinct as "Greed is good," from "Wall Street".
The result an album titled 2Square, out today, also serves as the first release on Clarke's new VeryRecords, described in a tagline as "a very small record label dedicated to releasing very fine electronic music" as its catchphrase.
It may be more valuable to leverage a tagline as a "brandline" — an underlying concept that differentiates the brand and helps define its value.
Viewsonic has branded this device as a tablet, with a tagline reading "changing the face of tablets".
