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Small wonder the GAO worries that America could end up as a small player in what will be a vast but vanishingly small business.
In the case of Belgium, US diplomats attempted to play on the country's perceived weaknesses as a small player in Europe that wanted to be a big one.
But he was ignored in the draft; at 5 feet 8 inches and 185 pounds, he was written off as a small player from a small college.
"I think he can see the things that he would, as a small player, take advantage of in my game, and so we work on these things a lot.
"The key to competing as a small player is to stay focused on your market and not be tempted to deviate into areas either side of it, as you then run the risk of diluting your offering, and undermining what you have established," added Moses.
"As a small player in the industry you're very vulnerable," he says.
Similar(51)
This is an intriguing proposal - one that raises the prospect of the growth of new energy providers such as Ovo Energy, a small player based in Cirencester in Gloucestershire founded in 2009 that has around 40,000 customers.
This freedom has to be weighed against the reduced influence the UK would have as a smaller player, a point emphasised forcibly by US president Barack Obama on his visit to the UK this week.
"I think we've done a great job diversifying the business, but we're limited as a smaller player.' Lebenthal, a municipal bond retailer, was started by Louis and Sayra Lebenthal as an odd-lot bond clearinghouse that made municipal bonds available to individual investors.
As a smaller player, he was forced to use skill rather than size to excel, and modeled himself after his idol, Wayne Gretzky.
But an alternative might be buying a smaller player, such as MetroPCS Communications or Leap Wireless, even though they use the more U.S.-centric CDMA technology standard as opposed to Deutsche Telekom's GSM.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com