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Discover LudwigThe phrase "as a gimmick" is correct and usable in written English.
It can be used to describe something that is intended to attract attention or interest, often in a superficial or deceptive way.
Example: "The new marketing campaign was designed as a gimmick to boost sales during the holiday season."
Alternatives: "as a ploy" or "as a trick".
Exact(60)
Nobody is doing this as a gimmick.
Democrats deride it as a gimmick.
The discount offer came disguised as a gimmick.
But Republican opponents quickly denounced the action as a gimmick.
When the choir is used as a gimmick — singing, "Hoo!
As a gimmick, it's satisfying and incredibly simple.
It will be seen as a gimmick by many.
People see them as a gimmick, a novelty.
We don't look at stereoscopic as a gimmick.
One idea roundly dismissed as a gimmick is running multiple back covers.
Meanwhile, many Lebanese began to regard the tribunal as a gimmick.
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