His thinking is more artistic than commercial, a mindset evident in the way the deep, slender space Persimmon occupies has been divided.
It's not the only standpoint, it's quite an old-fashioned one, but it does happen to be the approach and mindset of just about all the artistic, literary and musical icons Sonic Youth are honoring on The Eternal.
It's really opened up a lot of acceptance of artistic expression and helped get people in the mindset that this is a capital of creativity".
And, who knows, they may even act as a small but valuable corrective to the Britain's Got the X Pop Factor anyone-can-do-it mindset that says all you need for artistic success is a nod from Simon Cowell.
Image Ten, his production company, operated with an outsider mindset, and therein laid a lot of Romero's artistic success and commercial failings.
I would challenge the testosterone mindset and find a way to ensure that it was a job any artistic director who is a working mother with small children could do.
The trouble with that mercantile mindset is that the popular arena is indeed the source of some of the best art out there, and artistic excellence calls forth smart criticism.
