That compares well even against a basic range supermarket loaf and is far cheaper than artisan loaves which are often £2.
Artisan loaves, local cheeses, spicy condiments, muddy vegetables, meaty pies, pastries and sponges: markets and festivals have it all, and a major plus is being able to sample produce before you buy.
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That upmarket cured ham and salami, that "artisan" sourdough loaf, that "traditional" extra-mature cheddar, those luxurious Belgian chocolates, those speciality coffees and miraculous probiotic drinks, those apparently inoffensive bottles of cooking oil: many have had a more intimate relationship with food manufacturing than we appreciate.
Not just the ready-meals but the "artisan" sourdough loaves, the "traditional" vintage cheddar cheese, the probiotic drinks, and bottles of cooking oil.
Good bakeries will offer a variety of bread, including a baguette tradition, an artisan-made loaf containing just four ingredients (flour, water, yeast, salt) and no additives.
At her breakfast table, having nipped out to her local artisan bakery for a loaf of German dinkelbrot, Nigella, with the help of an avocado, fashions it into some avocado toast.
M&S said it was inspired after seeing similar loaves in artisan bakeries and in the US, such as the version at Beurrage in Chicago.
Instead, a discreet soft, white bread is correct, whether it is an artisan masterpiece or a Chorleywood bagged loaf.
But many bakers say that parbaking creates artisanal bread without the artisan and that bread makers in several communities have been driven out of business after supermarkets started selling parbaked loaves.
