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2) Ability to Read the Audience: Many times, executives simply do not know what the audience needs to hear or how to articulate a message that can help drive results.
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Based on historical archives, interviews, and original survey evidence, Kristin Goss suggests that the gun control campaign has been stymied by a combination of factors, including the inability to secure patronage resources, the difficulties in articulating a message that would resonate with supporters, and strategic decisions made in the name of effective policy.
"They've been quite effective, I believe, in media, articulating a message that some people find threatening, which is that we need reasonable gun safety measures," Lieu said.
Formulate a Message that Can Be Heard.
But his own success, he said today in an interview, derived from his ability to articulate an economic message that proved effective in a state facing a host of social and financial ills.
They worked with members of the transgender community to articulate a message which didn't try to avoid talking about how this bill would affect that community.
That matters; people like to feel as they are casting an affirmative vote for their guy; John Kerry's loss in 2004 was due, at least in part, to his struggle to articulate a message beyond "I'm not George W. Bush".
Instead, Romney, much like Obama had during his 2008 trip abroad, needs a message that clearly articulates what he stands for on foreign policy.
The CoP hoped that by demonstrating the actual skills, they could translate a message that is difficult to articulate using observed action.
The most radical course of action articulated that evening was to impeach Trump and put Vice President Mike Pence in office, a message that felt terribly lackluster for a crisis moment — that "better than the worst dude" vision again.
That is a message that should translate broadly, but it is not often articulated or championed effectively by the business community.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com