But while mailing-list companies are limited to identifying people for mailing lists by broad interests -- for example, subscribers to fishing magazines -- Internet-based systems can find a person who reads articles about fishing even if the Web page he is visiting is part of a general news or recreation site.
Your Nov. 19 article about fishing in the East River, "Anglers Amid the Towers," conveys well the atmosphere among the people fishing in the waters of the city.
Q: In your article last month about fish, "Healthy Catch" (Times Food section: July 11), you described the benefits of eating fish and fish oils (based on studies done by Dutch scientists) for lowering the risk of dying from heart diseases.
That year's issue featured only five pages of girls in swimsuits, and still predominantly featured travel writing, including articles about snorkeling and fish-watching.
The district required us to teach a curriculum rigidly aligned with a 15-year-old reading textbook containing outdated articles about Ricky Martin, ice fishing and cartography in an attempt to provide relevant, entry-level reading for students.
Last week, while traveling down the coast of Tamil Nadu for my article about the fishing wars between India and Sri Lanka, I noticed pilgrims walking along the side of the road.
Magellan Jets sells on-demand charter and jet cards, and its two top executives byline quite a bit of content, ranging from articles about Oregon wineries to fishing in the Dominican Republic to the future of flying, such as a concept for a flying Aston Martin and a look at space travel.
This article doesn't say a word about fish.
The Observer archive has a habit of doing this - in 2003, when war in Iraq was dominating news on the web, the biggest story on the Observer site was an article about a New York fish market where two mongers claimed a fish had started shouting in Yiddish as it was about to be beheaded.
"You might not get it," they would say, offering half-remembered quotes from articles about the neuroprotective benefits of fish oil.
