Until, that is, he is whisked off to a fairytale castle where he meets a white cat, Blanche, that arouses and profoundly satisfies him.
It probably is a bit addictive, the adulation it arouses, and it probably does diminish her in the eyes of some people who would otherwise agree with her.
Whereas Indian politicians usually pay people to attend their rallies, Mr Modi charges an entrance fee which is both a sign of the enthusiasm he arouses and a way of making supporters feel they belong to a powerful movement.
In the program's strangest and most touching scenes, the two men try to process the memories and feelings their trip arouses, and suddenly their formidable intellectual and argumentative skills are useless.
In testing an advert before it goes to market, BrainJuicer asks subjects to say which of eight faces, each expressing a different emotion, best reflects the feeling it arouses and how intense it is.
Given the passions that Thaksin arouses and that the king is no longer seen as peacemaker between factions, finding a liberal and democratic way forward will not be easy.
