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But the company could also see a negative impact up ahead on its ads delivered over iOS devices, in light of some recent changes that Apple is making around ads in apps — as Sarah reported, it has started to reject apps that offer rewards for video views and social shares.
"Our policy around ads is unchanged.
Facebook responded: "It's too early discuss future plans around ads or monetisation".
"A ban on advertising during children's TV programmes is a sensible step, but further restrictions around ads aimed at people on very low incomes are also necessary".
While tougher rules around ads may help, they alone won't solve the problem.
This is hardly the first time Google has refined the rules around ads.
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The earliest settlements date to around AD 700.
The version now visible is the fifth version, dating to around AD 250.
The million pounds gifted to UKIP by former Tory donor Aaron Banks was being spent on signs in front gardens, wrap-around ads in the local 'paper, lapels for the blazers of campaigners and posters in windows.
Two months later, it published its first full front-page wrap-around ad, for the series "True Blood".
Plausible records indicate that the Chinese were using the magnetic compass around ad 1100, western Europeans by 1187, Arabs by 1220, and Scandinavians by 1300.
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CEO of Professional Science Editing for Scientists @ prosciediting.com