A number of word opposites have been proposed to distinguish the two hemispheric modes of "consciousness," for example: explicit versus implicit; verbal versus spatial; argument versus experience; intellectual versus intuitive; and analytic versus gestalt.
Over the past year, Goldberg and Citron have looked beyond taste to examine the effects of metaphors on the brain — for example, a bad day versus a rough day, or a good argument versus a strong argument.
Rather than a knee jerk reaction - the "let's just tax everyone" argument versus the "you can't tax us because we're good people" one - maybe what we need is a real conversation.
By acknowledging the natural human tendency toward ego, it should become okay to check with colleagues whether their judgment is being clouded by their own need to win the argument, versus their desire to find the right answer.
"He was the Republican candidate with the best capacity on paper to make a future versus past argument versus Clinton," explained Dan Pfeiffer, the former communications director for President Barack Obama.
Mr Clegg explained he had challenged UKIP leader Nigel Farage to live televised debates on Britain's EU membership "so that, just for once, people could hear both sides of the argument, in versus out".
Specific cases may choose to use different terminology (e.g. Van Labeke et al.'s (2007) and Zapata-Rivera et al.'s (2007) use of Toulmin's (1959) argument structures versus Dimitrova's (2003) use of Pilkington's (1999) scheme).
At a two-year-old girl's birthday party in Huntley, Illinois, a northwestern suburb of Chicago, four men got into a fairly typical Chicago argument: Cubs versus Sox.
"We had arguments about government versus private sector, growth versus facilities in the government," his father, Mahendra, said.
"I remember late-night arguments over how speed versus thrust versus torque versus twist or roll all affected the shake," said Toby Maloney, who helped open the Violet Hour in Chicago and now helps run the bar consultancy company Alchemy Consulting.
These are the types of would-haves and could-haves that fuel eternal arguments of today versus yesterday.
