Given hybris' role across the spectrum of e-commerce and payments, I asked about how some of the more emerging areas of payments are performing today, from where they are standing.
Grant notes that there are a lot of people who were credit card marketers and are now moving into other areas of payments, but finding someone with deep experience in SMB-focused marketing is still kind of tricky because of the fragmented market.
The deal "enables us to meet our strategic goals of diversifying our business, being a more innovative payment solutions provider and expanding our role within an area of payments," Philip W. Tomlinson, chairman and chief executive of Tsys, said in a statement.
But more recently there has been a sizeable shift specifically in the area of payments.
Its aim is to couple this with a mobile commerce play — not in the area of payments (not yet at least) but in bringing would-be consumers into places where those payments will be made, and encouraging them to buy stuff.
Another trigger for a growing number of startups aiming to solve India's problems is the country's residents' identity database project called Aadhar, which is inviting entrepreneurs to build applications in the areas of mobile payments and consumer retail.
We would not be surprised to see that unique IP in each of the burgeoning areas of mobile payments become an acquisition target or for Vivotech to be able to spin off one of these businesses to focus on the others.
The impetus for an agreement between the two sides was provided by a recent agreement struck between the Directors Guild and the studios, which provided a template for the major area of dispute, payment for digital content.
Amidst a market full of a number of existing competitors in the area of mobile payments, he also noted that Square's quick turnaround for payment processing was one unique selling point.
As late as March 2010, Jean-Claude Trichet, then head of the ECB, boasted that simply belonging to the euro area automatically ensured balance-of-payments financing.
