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According to this theory, we "older people" are too set in our ways to be much swayed by advertising.
And, the theory continues, the music formats that have disappeared have done so because they cater to older people, who are too set in their buying habits to be influenced by commercials and don't have disposable income.
I, like many other Muslim students, find it difficult to be religious and feminist because there is rife Islamophobia and racism on campus, and people are too set on the distorted things that they hear in the media".
What could help AARP's marketing message make inroads among those with the advertising purse strings is the erosion of a long-held belief among marketers that older Americans are too set in their ways to change brands.
Yet, as with so many clubs, those who are least ready to cope with enlargement will probably not be the new arrivals at all; they will be the established members, who are too set in their traditional ways.Indeed, although all EU members pay loud lip-service to the desirability of this enlargement, sotto voce many are less than enthusiastic about it.
Jumping higher to get out of the jar is a smart chance to take, but the fleas are too set in their ways to bother to simply look up and recognize the freedom awaiting.
Similar(53)
Michael: I was too set in my ways.
Yet perhaps I am too set in my ways.
It's too set - more French that Greek.
I'm too set in my ways by now.
Perhaps she was too set in her ways to be jolted by the movies.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com