Companies in the service sector innovate by addressing the intangibility, heterogeneity, inseparability, and perishability of service (the IHIP challenge): Services are intangible; they have no physical form and they cannot be seen before purchase or taken home.
"But they are intangible.
Our professional contributions are intangible.
There are intangible benefits, too, deans say.
And there are intangible benefits to the public, he added.
They are intangible, immaterial and would be undetectable if the passengers stopped moving.
"There are intangible factors I can't control, and it's creating all this political risk".
These things are intangible, nebulous, but all the more dangerous for being so.
Beyond these differences are others, no less real because they are intangible.
These things matter enormously to people, but they are sometimes hard to argue for, because they are intangible.
These moments of support are intangible and almost impossible to measure, but they make an enormous difference to my day.
