It's what England are increasingly good at.
The counter-intelligence capabilities of al-Qaida are "increasingly good and, unfortunately, I think they just have to pick up the paper or do a Google search on what's been leaked", said John Brennan, the CIA director.
Scientists are increasingly good at looking out for such warnings, and most volcanoes that are close to lots of people are now pretty carefully monitored, though there are exceptions the GAR points to the Michoacan-Guanajuato cinder-cone field in Mexico as a worrying one.
The beer itself is increasingly good, too, says the shop's owner Simon Thillou.
Mr. Plunkett, chief executive of Plunkett Research, a market research firm in Houston, said nutritionally enhanced foods were increasingly good sellers.
Also, as Bradshaw suggests, "there is increasingly good evidence that good governance, diversity on boards, sustainable practices and acting ethically actually improve the long term prospects of a business".
Financially, if not environmentally, long-haul is increasingly good value - with budget airlines such as Ryanair looking at routes to the US, and AirAsia (www.airasia.com) beginning flights this week from Stansted to Kuala Lumpur from £99 one way.
And all of it comes even as there is increasingly good news on the economy, including month after month of solid job creation, unemployment below six percent, fast-falling gas prices and even rising economic confidence.
Further progress could threaten jobs higher up and lower down the skill spectrum that had, until now, seemed safe.Pattern-recognition software is increasingly good at performing the tasks of entry-level lawyers, scanning thousands of legal documents for relevant passages.
"The whole transport sector is increasingly good at using every kind of technology, from posters to digital media to social media, to send information to passengers, but [is] not necessarily very good at finding out what the passenger experience is like," says Dr Stephen Boyd Davis of the Royal College of Arts, who is working on the project.
Firms are increasingly doing good because shareholders and consumers want them to, and taxes should not favor one form of doing good over another.
