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If you are in the hardware business you must be very agile indeed to keep your footing.
Craving past fare, lox and bagel, I went to the local supermarket and asked at the fish counter, "Do you have any lox?" The counter man looked at me as if I were some alien and said, "All locks are in the hardware section".
The major differences are in the hardware, but even those are minor.
Our core competencies are in the hardware, app, and cloud software development," he adds.
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"And I took LSD, and I just realised: 'Wait, the problem is in the hardware.
Gratifying, yes, but being in the hardware business means dealing with real materials and finite supplies.
"We always wanted to be in the hardware business," he said.
He questioned, for example, whether Microsoft should be in the hardware business, making computer keyboards and mice.
Because I.B.M. thought that the money was going to be in the hardware, in the computers themselves, it allowed Gates to retain the rights to MS-DOS.
But like G.E., Apple is in the hardware business, where innovation cycles are beholden to the limits of materials science and manufacturing.
Curiously enough, Amazon is in the hardware business, too.
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