The bad news for Google competitors is that the Google+ survey anecdote suggests that the accused content assimilation is getting more effective.
The EU was banning unwanted email, spam filters were getting more effective, and opt-in-only was taking the world by storm.
The point is that solar energy is getting more efficient and effective, and it can and will have an increasingly dramatic impact on society. .
In addition to getting brands to the front of the line, promoted listings are getting more cost effective, too.
Good thing too, because as computing power has skyrocketed in the last decade, those kinds of smart algorithms which are getting more powerful and effective day by day are finding new kinds of patterns.
And, while it varies on a case-by-case basis, the "assumption is generally correct that it is getting more cost-effective" to replace plant parts, said Scott Brooks, a spokesman for the Tennessee Valley Authority, which operates several nuclear sites.
In fact, as a Newsweek headline puts it, "It's worse than you think". Attacks on coalition forces are intensifying and getting more effective; no-go zones, which the military prefers to call "insurgent enclaves," are spreading -- even in Baghdad.
But the real challenge is: Where is the economic viability for this place?" The goal of NATO commanders in Afghanistan, he said, should be to get more effective results from the combat forces already deployed.
So those 40 minutes which could seem like adding more tasks to the day, deliver deep rest, deliver capacity and the ability to recharge, and they are a tool that gets more effective over time.
