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The phrase "are gaining desirability" is correct and usable in written English.
It can be used to describe something that is becoming more attractive or sought after over time.
Example: "As sustainability becomes a priority for consumers, eco-friendly products are gaining desirability in the market."
Alternatives: "are becoming more appealing" or "are increasing in popularity."
Exact(1)
Those colorful guides once found in every glove compartment are gaining desirability not just as collectibles but as cultural records — even in archives as august as those of the Library of Congress.
Similar(59)
Tells how they are graded for desirability.
The discipline gains desirability and competence by the use of structures which allow completely new flexibility.
The process parameters were optimized using desirability graphical analysis with maximum desirability value of 0.7089.
MRR is optimized using desirability approach.
This is where the desirability of upcycled fashion lies, explains Robinson.
"It's about creating desirability and elegance in how it appears," he says.
When something is forbidden its desirability increases massively!
There may be a social desirability bias.
There are indications that the desirability -- and price -- of early RX-7's is rising.
Finally, surveys are subject to social desirability and bias [ 30].
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com