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But critics claim they are cashing in on poverty because customers often end up paying much more than the item's recommended retail value.
There are families who've been in the wine industry for 500 years and no one says they are cashing in on their name.
Some companies are cashing in on the political revelry.
Other publishers are cashing in on the trend, too.
Other businesses are cashing in on "The Sopranos," too.
Indeed, smart brands are cashing in on the opportunity.
And they are cashing in on the Internet.
Meanwhile, some women are cashing in on the North Dakota oil boom.
Rising home prices are raising equity levels, and homeowners are cashing in on these gains.
And now a broader range of industrial companies are cashing in on the carbon bonanza.
British stately homes and hotels are cashing in on our fascination with scullery maids and butlers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com