"People are becoming more knowledgeable about fashion minutiae, and they're focusing on things like fit," said Valerie Steele, director of the Museum at the Fashion Institute of Technology.
"People are becoming more knowledgeable, and genuine Mexican food is becoming more popular," says Gott. "I've noticed more authentic Mexicans opening recently, especially better-quality takeaways".
But now the market has changed - now the British want better things.' In fact, he says, the British are becoming more knowledgeable than the French.
The emphasis on this "P" is constantly growing as consumers are becoming more knowledgeable about, and critical of, their purchases.
As a result, are becoming more knowledgeable, more direct, and in a lot of ways, more diversified.
"Seeing a therapist no longer has the stigma it once had, so in ways we as a culture are becoming more knowledgeable and accepting of mental and emotional illness, but these are small steps," Tunney concludes.
