"With the Girl Effect, we see the best of Nike" and the best of' cause marketing, said Mike Swenson, president of Barkley, an agency in Kansas City, Mo., that is active in cause marketing but is not involved in the Nike effort.
Unilever, by contrast, has long been active in cause marketing, and in November 2010 adopted what is known as the Unilever Sustainable Living Plan as a road map for a decade's worth of efforts in areas like health, nutrition, hygiene and the environment.
Already, some of the women who move to vacation homes for the season and are active in charitable causes have inquired about hosting fund-raisers and luncheons to raise money for Mrs. Clinton, said Alison Brod, a public relations executive and Hamptons hostess.
Then, read widely within the cause itself, to both understand the issues clearly but also to learn about the tactics, ideas, experiences, wins and losses, and other useful information from those who have already been active in this cause.
"What I'm looking to do," said Ms. Waters, 40, who has long been active in social causes, "is build acceptance, awareness and appreciation that people may be different than you".
"After the 1980 loss, it was 'O.K., we'll do it their way,' " an Arkansan who has been active in liberal causes told me.
Ms. Angell was active in charitable causes, among them Hillsides, a home for children in Pasadena.
Although Mr. Bent has never held office, he has been active in political causes.
He is active in hunting causes and wants to organize a major concert to raise money to preserve New Jersey wilderness.
His father was a univer- sity professor and administrator; his mother was active in social causes and eventually became mayor.
Three years later, he became a member of the Workmen's Circle, a Jewish cultural organization that is active in liberal causes.
