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When Hannah Arendt wrote about Eichmann, she cast him as an archetypal figure, and she defined the archetype, forgivingly and inaccurately, with the phrase that has become such a cliché: "the banality of evil".
Central to Graham's teaching was a phrase he liked to use - something touching "primal" or "archetypal terror".
The framework also licenses Gelbart to get sweet revenge on an archetypal writer-baiting Hollywood producer, who at one point declares, in a phrase worthy of Samuel Goldwyn, "It's an unwritten law in letters 23 feet high".
As I said: archetypal.
That much is archetypal.
Emphasis is on archetypal materials.
"It's an archetypal journey".
Her story is archetypal.
The archetypal dodgy geezer.
'It has become archetypal.
She's the archetypal hippie.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com