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Plus, these top social networks are very much encouraging people to not only use their AR features as much as possible, but even to create their own AR experiences by giving the tools they need to build AR camera lenses and effects.
This week, however, Motorola offered a peek into the future, including a potential Project Tango AR camera.
This year Sequoia Capital China, SoftBank invested $50 million in AR camera app Snow.
Since then, the company has launched a Hasselblad zoom lens, a Mophie-branded battery and a car dock, with plenty more mods, including a Tango AR camera.
"All this work is going to go into the glasses we all want," he said, noting that some of the AR camera effects that will be built atop Facebook will be fun and some will be useful.
Facebook went all-in with its AR Camera platform at F8, while Google continued to show additions to Tango as well as its new AR app Google Lens.
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Images were taken at 1 h intervals from the same infected foci during 72 h (Nikon TE2000E-PFS, Hamamatsu ORCA-AR Camera, and Nikon NIS Elements Software).
Luckily, the next phase of AR on camera phones won't require special hardware.
For now, Zuckerberg says that at Facebook, "we definitely see ourselves as more on the software and services side". Luckily, the next phase of AR on camera phones won't require special hardware.
Snapchat is also working on a way for developers to integrate its editing tool-laden and AR-equipped camera into their own apps.
Either way, expect significant Facebook investment in AR beyond the Camera Effects Platform.
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