Once Feeva has the user's zip code (remember, not their exact location) it can match it with other information it knows about the users in that area code (average incomes, demographics, census data etc) and advertisers can use the identifying tag to send appropriate advertising – an ad for a BMW to a central London address, an add for a MacDonalds to a suburban one for instance.
Last month, Google also announced that it was trying to make its ads even more "useful and relevant" by scanning for "importance signals" and recurring topics within messages to better serve up appropriate advertising.
We also see an example of a New York "racy" newspaper, The Weekly Rake, which had, the show tells us, "frank coverage" of sexual services and practices, "spiced with appropriate advertising and crude but titillating illustrations".
At a glamorous event held by the U.S. company Coach in London, Mr. Testino talked bluntly to Lew Frankfort, the chairman and chief executive of the handbag and accessories company, about the need for appropriate advertising imagery and how they could work together.
If you create the right kind of content for users, and wrap appropriate advertising around it, they'll spread it themselves.
While some in the Swiss watch industry collaborated on the downmarket Swatch, Weil decided that he could put quartz movements into a luxury brand, relying on good design and appropriate advertising to take his products upmarket.
Google's servers have been reading the content of Gmail users' e-mails since the service debuted, in order to serve up user-appropriate advertising and to block spam.
Sots art took the techniques of official art — propaganda, in particular — and repurposed them, much the way Pop Art and later the Pictures Generation appropriated advertising images to comment on consumer society.
The series harnesses elements of Pop art by appropriating advertising materials to shine a critical light on media.
Students in the YouthStream survey were divided about whether references to the attacks were appropriate in advertising.
He also said the M.T.A. had detailed standards about what is appropriate for advertising on its trains, "primarily focused on obscenity and nudity".
