approaching the release date

USAGE SUMMARY

The phrase "approaching the release date" is correct and usable in written English.
You can use it when discussing timelines or deadlines related to a product, event, or project that is nearing its scheduled launch or availability. Example: "As we are approaching the release date, the team is working hard to finalize all the details."

✓ Grammatically correct

News & Media

Academia

Science

Human-verified similar examples from authoritative sources

Similar Expressions

60 human-written examples

But as the release date approached, many in the industry were anticipating a box office disaster.

The Guardian - Film

But as the release date approached, Doornink faced a tough decision.

Columbia University

And what we'll do for the next six months is pour gas on that fire every day, really branding the date.' " Like any good movie campaign the selling of "Born This Way" began nearly a year in advance and continued as a well-timed drumbeat of promotional appearances, retail tie-ins and media deals that rose to a climax as the release date approached.

The New York Times - Arts

As the release date approached, New Line prepped moviegoers online to create an interactive experience, hoping to reach the cult status of The Rocky Horror Picture Show, which still gets audience-participation midnight shows across the country two decades after it came out.

Forbes

As the release date approached, Rockstar Games and Take-Two marketed the game heavily through various forms, including television ads, Internet video, billboards, viral marketing, and a redesigned website.

Wikipedia

Pricing for the Pixi will be revealed as we approach the actual release date, which is currently penciled in for the Holidays.

TechCrunch

As the release date was approaching, we would just have to see for ourselves.

Huffington Post

The release date approaches, meanwhile, for Bridget Christie's A Book for Her, the attempt to trap between soft covers the all-conquering success of her recent feminist standup work.

The Guardian

As the release date approaches, the project maintainers require approval to make changes in their projects.

Journal of Internet Services and Applications

Dabbs, who worked with diverse artists such as Butterfly Boucher, Andrew Belle and pre-Civil Wars' Joy Williams as co-founder of the musical collective Ten Out of Tenn, agreed as the release date approaches.

Huffington Post

As Spike Lee exposes in a trailer before the release date, he chose to approach the film using satire, "a way of using humor to show that someone or something is foolish, weak, bad, and humor that shows the weaknesses or bad qualities of a person, government, and society," according to the Merriam Webster Dictionary.

Huffington Post

Expert writing Tips

Best practice

Use "approaching the release date" to create a sense of anticipation or urgency in your writing. It's effective for signaling that preparations are underway and final decisions are being made.

Common error

While "approaching the release date" is clear, avoid replacing it with overly technical or obscure terms. Clarity is key, especially when communicating with a broad audience.

Linguistic Context

The phrase "approaching the release date" functions as an adjectival phrase, modifying a noun or pronoun (often implied). It sets a temporal context, indicating a period leading up to a specific event.

Expression frequency: Missing

Frequent in

News & Media

33%

Academia

33%

Science

33%

Less common in

Formal & Business

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "approaching the release date" is grammatically sound and serves to create anticipation. While no exact matches were found by Ludwig, the phrase is expected to function as an adjectival phrase, often signaling a temporal context, used to provide updates or set expectations. The language register is neutral, making it versatile for various forms of content. Ludwig AI considers the phrase correct and usable in written English.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

the release date is fast approaching

Adds emphasis to the speed at which the date is nearing.

nearing the date of release

Swaps 'approaching' for 'nearing', a direct synonym.

as the launch date nears

Focuses on the 'launch' aspect, implying a beginning or unveiling, and swaps 'approaching' for 'nears'.

with the forthcoming release date

Uses 'forthcoming' to indicate that the release date is in the near future.

with the release date imminent

Replaces 'approaching' with 'imminent', emphasizing the closeness of the date.

the release date is drawing near

Uses 'drawing near' to describe the progression towards the release date.

as the deadline for release arrives

Shifts focus to the 'deadline' aspect, implying a final point.

as the release date gets closer

Simplifies the structure, using 'gets closer' instead of 'approaching'.

the scheduled release is close

Simplifies the wording to highlight the proximity of the release.

in the lead-up to the release date

Focuses on the period of time before the release date.

FAQs

How can I use "approaching the release date" in a sentence?

You can use "approaching the release date" to indicate that a product, event, or piece of content is nearing its launch or availability. For example, "As we are approaching the release date, the marketing team is finalizing the promotional campaign."

What are some alternatives to "approaching the release date"?

Some alternatives include "nearing the release date", "as the launch date nears", or "with the release date imminent", depending on the context and desired emphasis.

Is it correct to say "the release date is approaching"?

Yes, "the release date is approaching" is a grammatically correct and commonly used phrase. "Approaching the release date" is simply another way to phrase the same idea.

What considerations should I make when using "approaching the release date" in formal writing?

While suitable for most contexts, ensure that the tone aligns with the overall formality of the piece. In highly formal contexts, consider alternatives that maintain a professional tone. For instance, "In anticipation of the scheduled release date".