When approaching storefronts, start with privately owned boutiques and shops.
Maryam Mohit, vice president of site design for Amazon, said the design team was influenced by the book "Why We Buy: The Science of Shopping," by Paco Underhill Simonn & Schuster Trade, 1999 )in which the author discussed how shoppers approach traditional storefronts.
You can also send customers coupons, discounts, or promotions whenever they approach your storefront through the use of beacons and sensors.
They offer an old-fashioned storefront approach to the global, high-tech marketplace of Internet auctions.
The new storefront approach takes that model into the strip malls of America, making Internet auction selling simpler -- even for people with little technological knowledge.
But the storefront's approach is the opposite of the hard sell, reflecting Mr. Blankenship's experience opening retail spaces for Apple in 2000-6 and previously for the Gap.
EARLIER this week, two children, one carrying an ice cream cone, the other an Italian ice, approached the new storefront at 25 West 38th Street.
There are storefronts everywhere.
The giant digital screens fastened to the sides of buildings fall silent as midnight approaches, but loud-speakers on storefronts keep pumping out exaggerated hip-hop baselines.
"I attempted a different approach to the typical clothing storefront, which was usually adorned with mannequins dressed in the latest collections for everyone to see, clothes on view for the masses to lust over.
