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Allstate Insurance takes the opposite approach, selling itself as steeled for austerity by the Great Depression.
Behind the scenes, Mr Arnault has pioneered an integrated approach, selling through directly owned shops rather than licensees.
CHERRY LANE FARMS -- of Bridgeton, N.J., takes more of a Tiffany's approach, selling just a few perfect jewels at a time.
Despite the novelty of the direct-from-Italy approach, selling the show to television was not much like a stroll through an open-air market for Mr. Rallo.
The record has done pretty well, considering the low-key approach, selling 500,000 copies worldwide, and although stadium gigs are a thing of the past the new European tour has been a sell-out.
The company's approach — selling stylish specs at affordable prices — seems obvious, but, in an industry where brand-name glasses cost two or three hundred dollars a pair, it counts as revolutionary.
Similar(40)
He replied: "I take the Stephen King approach: sell the rights and hope for the best".
No matter whom you approach, sell them on how you can contribute.
So when it comes to selling naming rights, we'd like to urge the M.T.A. to take another approach: sell the naming rights to individual subway cars.
One option is to copy the Barclays three-step approach: sell businesses, solicit capital from sovereign wealth funds and cut the dividend.
Lithia's approach: Sell 1.5 used cars for every new one, because used car margins are higher and therefore more profitable.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com