The phrase "approach brand" is not correct and does not convey a clear meaning in written English.
It may be intended to refer to a brand strategy or method of engaging with a brand, but as it stands, it lacks clarity and context.
Example: "The company decided to adopt a new approach brand to better connect with its target audience."
Alternatives: "brand strategy" or "brand engagement method".
We look for properties where we can add some value -- for instance, a condo project that's distressed -- and come in with a different approach, brand and marketing campaign.
The duo's swipes at social commentary are lost in an album that grabs at a dozen different tools, none of them plugged in; or, as Zach Baron described the album's approach, "brand partnership mixed uneasily with social advocacy".
Jamie King founded the Fit Approach brand and communities by combining her extensive social media marketing and public relations experience with her passion for fitness to create a unique global network of digital influencers, brand ambassadors, and fitness communities and content.
"You've got your communities of affinity, viral marketing, information pricing, users-provide-the-content approach, branding, and Larry Harvey is the very essence of today's iconoclast-savant C.E.O.," said Brad Wieners, 32, editor of the book "Burning Man" (Hardwired, 1997).
Rather than fall into the traditional celebrity trap of being used by companies to sell even more products in exchange for a multi-million dollar cheque, Will.i.am decided to approach brands with his own solution, the Ekocycle project.
Whether or not you agree with his 'media is the opposition party' slogan, your brand can learn something from this approach: brands no longer have to rely on traditional media channels.
The other camp of men's wear designers approaches brand building in a more organic sense.
He belongs to that camp of men's wear that approaches brand building in the tradition of Ralph Lauren: purposefully, slowly, precisely designing a recognizable look.
Luxury brands are an entirely different proposition and require a very specific approach to brand management and marketing.
Tata's approach to brand management is global: in Canada the Tetley name had long been given to fancier teas.Jaguar's brand was also part of the appeal to Tata of JLR.
"The G.M. approach to brands says you can make a brand anything you want it to be, all you have to do is change the product," Mr. Wolkonowicz said.
